Project Background
The merchant is a domestic small household appliance brand that has achieved stable sales on Taobao and Pinduoduo. In the fourth quarter of 2025, it will expand to Shopee Taiwan Station, hoping to open up the cross-border market through multi-platform traffic intercommunication and inventory coordination, while avoiding the risk of relying on a single platform.
Core operation strategy
1. Multi-platform strategy coordination: Synchronize Taobao bestsellers (small humidifiers, portable juicer cups) to Shopee Taiwan Station, unify the product visual style, and adjust the voltage adaptation instructions and New Taiwan dollar pricing for the Taiwan market.
2. Inventory chain integration: Establish a dual-warehouse system of "mainland main warehouse + Shopee Taiwan warehouse". Taobao orders are directly dispatched from the mainland, and Shopee orders are delivered the next day from the Taiwan warehouse, reducing logistics costs while enhancing user experience.
3. Activity linkage for traffic diversion: Mark "Shopee Taiwan Station's same product with free shipping" on the Taobao store to guide cross-border users to place orders. At the same time, participate in Shopee's "Home Appliance Category Day" event and offer a "free storage gift package for orders over NT $3,000" benefit.
Project outcome
Shopee Taiwan has been online for three months, with monthly sales exceeding 800 orders, accounting for 35% of the brand's total sales across multiple platforms.
The portable juicer cup has become a bestseller in the small household appliances category at Shopee Taiwan, with monthly sales exceeding 300 units and the overall conversion rate of the store increasing to 8.2%.
The inventory turnover efficiency across multiple platforms has increased by 40%, logistics costs have decreased by 22%, and the profit margin of the brand's cross-border business has remained above 32%
